All Speakers Speaker Serafin I. Bailey Position: Senior Global Marketing Consultant. Sports & Entertainment Company: Former Mediapro LVP, Umbro, LET, World Aquatics Barcelona born & based but also Australian, Serafin I. Bailey is an strategic senior global marketer with over 20 yrs. experience in Sport & Entertainment marketing, brand management and partnership investments across Sports, Music, Esports, Gaming and shares best practice and knowledge with new generations Lecturing at ISDE Law Business School. Cultural savvy, passionate with broad industry insight from its experience across EMEA, APAC & Americas, has a trajectory with multiple properties, agencies, athletes, talents, events and brands such as Nike, adidas, Puma, Coca-Cola, Hugo Boss, BMW, Omega, Samsung, Red Bull, Estrella Damm and CaixaBank among others following asset partnerships with football, basketball, tennis, golf, F1, motorcycling, sailing, aquatic sports, esports, gaming, etc… Sessions Thu 13 Jun 10:00 - 10:20 Room 3 - Industry Forums Premium VIP Pass Navigating the Future: Transforming the Entertainment Landscape with Exponential Technologies Thu 13 Jun 13:00 - 13:20 Room 3 - Industry Forums Premium VIP Pass Tech and sports: what’s coming?